Cleveland, Ohio - March 11th, 2024 - ILTHY® continues its streak of groundbreaking collaborations, this time joining forces with the Cleveland Cavaliers to unveil an exclusive collection debuting on today at the Cavs vs. Phoenix Suns game. The highly anticipated products will be available exclusively in stadium and the Cavaliers' new retail store, "Center Court," offering fans a unique opportunity to showcase their team pride in style.
The ILTHY® x Cleveland Cavaliers Collection features a range of apparel essentials, including caps, hoodies, t-shirts, and jackets, designed to capture the spirit and energy of Cleveland basketball. With bold designs and premium quality, this collaboration represents the perfect fusion of streetwear fashion and sports culture.
Kumar Arora, CEO of ILTHY®, expressed his enthusiasm for the partnership, stating, "As a proud Cleveland-based brand, we are honored to join forces with our hometown team to create an exclusive collection that celebrates the passion and pride of Cavs fans everywhere. This collaboration reflects our shared commitment to innovation and excellence using never before seen applications like silicon 3D rubber, high quality suede, and super puff inks."
Christopher Kaiser, Chief Marketing Officer of the Cleveland Cavaliers, shared his excitement about the collaboration, saying, "The Cleveland Cavaliers are thrilled to partner with ILTHY® on this exciting initiative. This collaboration allows us to offer our fans an exclusive collection of stylish and high-quality apparel that celebrates their love for the game and small business. We look forward to unveiling the ILTHY® x Cleveland Cavaliers Collection and providing fans with an unforgettable experience at the Cavs vs. Phoenix Suns game on March 11th."
The ILTHY® x Cleveland Cavaliers Collection campaign also featured appearances by esteemed Cavaliers broadcasters Mike Fratello and Austin Carr, adding an extra layer of excitement and authenticity to the collaboration.
Don't miss your chance to be part of this historic collaboration between ILTHY® and the Cleveland Cavaliers. Mark your calendars for March 11th, 2024, and visit "Center Court" at the Cavaliers' stadium to get your hands on exclusive pieces from the ILTHY® x Cleveland Cavaliers Collection.
For media inquiries, please contact:
Joni Allen
Corporate Communications Coordinator
Kumar Arora
CEO of ILTHY®
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